Betting sites have become more popular in recent years as the activity has moved online and to mobile apps. 

Competition among betting sites has grown as a result. Today, there are hundreds of online bookmakers operating around the world. Some sites run international operations, providing betting options across continents while others are based in one nation.

New bookmakers are launching in different countries regularly, which gives punters plenty of choice in betting friendly nations. 

But the number of options can be confusing. Each bookmaker has something different to offer and our country-by-country guide highlights the leading betting site in several countries. 

International betting sites are usually well-established companies with years or decades of experience. They often tap into new markets in countries around the world and offer some of the best gambling markets for sports.

To remain competitive in a growing market, international betting companies will still offer ongoing welcome bonuses and enticing promotions. 

Not all international betting sites are reliable. Our bookmaker reviews highlight the pros and cons of leading betting sites around the world to make choosing a reliable betting site easier.

The likes of Bet 365, William Hill and Betway all have some of the best odds available for a range of sports. Betting odds and promotions for popular sports like football, tennis and cricket are usually well covered by these bookmakers. But, options for less sought-after sports, including esports, greyhound racing and athletics, are also available. 

New bookmakers are launching frequently around the world. Many new bookmakers are country-specific as they are trying to establish themselves in a particular nation or continent. But others may be expanding their international customer base.

Less well-known bookmakers often have something different to offer compared to the leading betting sites. New bookmakers often have some of the best odds, new customer offers and a wide range of markets. 

In an attempt to attract new customers, many less established betting sites also offer excellent offers for niche gambling markets like horse racing. 

To make the most of free bets, promotions and odds provide by new betting sites, it is worthwhile signing up with multiple bookmakers. You can then get more value on new customer offers. 

Free bets are widely available on betting sites, whether they are new or well-known. Free bets are usually available when you signup with a new bookmaker and the company will sometimes match your first deposit amount.

Other types of free bets include moneyback on selected markets and offers for sports specific events, such as the World Cup, the Olympics and English Premier League. 

You can get better value from free bets when you keep up to date with bookmaker promotions. Our betting site reviews for each country provides information on how to retrieve good value free bets from several bookmakers.