Find out about new betting sites in the UK, as well as the best betting sites in the United Kingdom and more...

    Best UK Betting Sites

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    Every online gambler deserves a safe and fair place to play. We aim to create a safe online environment for players through free, impartial and independent reviews of the best online gambling companies so that you can play with confidence and security. All ratings and reviews are made independently of the operator by our team of gaming experts and with every company being fully licensed to operate they can be trusted to offer fair play. We accept compensation from the companies advertised on this page and this may affect the brand positioning. We endeavour to continuously update this list so we can bring you the most current sites and the best available offers but we cannot review every site in the market Every online gambler deserves a safe and fair place to play. Please note we have financial arrangements with many of the companies on our website. Those arrangements provide that the company will receive a fixed fee commission if users choose to utilize the links located on the website GOT IT
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    1
    bet365
    Player Rating

    Rate it! (63)

    Our Score
    9.9
    Read Review
    Get Bonus Visit bet365

    Use the bet365 Bonus Code NEWBONUS. Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code NEWBONUS can be used during registration, but does not change the offer amount of the offer. 18+ begambleaware.org

    2
    GGPoker

    Use the promo code NEWBONUS. GGPoker.co.uk is a brand name of NSUS Limited licensed to conduct online gaming operations by the UK Gambling Commission. 18+ only. Gamble responsibly.

    3
    Paddy Power

    Place your FIRST bet on any sportsbook market and if it loses Paddy Power will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. New customers only.

    4
    Novibet

    18+ | UK new customers only | Use code NEWBONUS | KYC verified |Max £30 in free bets | Min £10 bet | Additional £10 free bet if first bet is settled as losing | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 3 days | Free bet valid for 7 days | T&C's apply | General Promotions Terms apply

    5
    QuinnBet

    If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 50 Free Spins on Grand Spinn. Even if your account is up, you're guaranteed a £5 Free Bet Plus 50 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org

    6
    betfair

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

    7
    Hollywood bets

    Bet £10 Get 4x £5 in free bets. Use the promo code NEWBONUS.

    8
    Unibet

    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD

    9
    Coral

    18+ only. T&Cs apply. Gamble responsibly. 18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

    10
    Mansionbet

    New customers only. Min deposit and bet £10 (£20 if E/W bet) from UK debit card only. Min odds Evens (1/5 per leg in multi selection). £10 Free Bet valid for 7 days, stake not returned, no Cash Out, max winnings £5k. T&Cs apply.

    11
    Ladbrokes

    18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.

    12
    VBet

    Rate it! (61)

    8.7
    Read Review
    Get Bonus Visit VBet

    Only available to verified customers registered from 12.12.20 to 12.03.21. Place a first sports bet (min. £20; min. odds per selection - 1.8). Get £10 in free sports bets + 10 free spins on eligible NetEnt games if you lose. Get 10 free spins on eligible NetEnt games if you win. T&Cs apply. 18+. Please gamble responsibly. BeGambleAware.org

    13
    William Hill

    New customers using Promo Code H30 only, min £10/€10 stake, min odds 1/2, free bets paid as 3 x £10/€10 (30 days expiry), free bet/payment method/player/country restrictions apply. See full terms. 18+ only.

    14
    Mr Play Sports

    Deposit £10 or more. Bet £10 at min odds of 2.00 (1/1). Get £10 bet token. T&Cs apply. Over 18s.

    15
    Sportingbet

    In order to participate in this Promotion, an Eligible Player must place the necessary Eligible Bets for each respective Challenge during the Promotional Period. There are four Challenges, as follows: Acca Challenge; Football Challenge; In-Play Challenge; Casino Challenge;

    16
    NetBet Sports

    New players, from 11.08.2021, £10 bet to quality, £10 in Free Bets and up to 100 FreeSpins, Free Bets valid for 3 days, Terms apply.

    17
    Boylesports

    New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply

    18
    bwin

    Rate it! (60)

    8.1
    Read Review
    Get Bonus Visit bwin

    Register and deposit £/€10 or more. Place a Sport bet up to £/€10 at odds of 1/1 (2.0) or greater. If it’s not a winning bet, you’ll get up to £/€10 back as a FreeBet. 18+ only. T&Cs apply. begambleaware.org

    19
    Betfred

    New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

    20
    Marathonbet

    18+ only. T&Cs apply. begambleaware.org

    21
    EnergyBet

    18+. The UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.

    22
    LVBet

    18+ only. New players after 30.09.2020. Valid on first Sports bet. Min. dep. £10 req. Min. £10 wag. on the first bet with min. total odds of 3/4 to qualify. Bet must be settled. Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 4/5. Virtual and cashed out bets do not qualify. One-time offer. Bonuses credited following working day. T&Cs apply. BeGambleAware.org

    23
    Sport Nation

    Key Terms: New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation.

    24
    BetAtHome

    Log in (register if necessary) and top up your betting account. Click on "Redeem bonus" under "My Account". Enter the bonus code FIRST – Done! After that 50% of the paid amount (up to a maximum of 200.00 GBP) will be credited to your betting account.

    25
    Mr Green Betting

    18+ only. Ts and Cs apply

    26
    BetVictor

    18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Game Show Bonus, selected games, wager 40x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly

    27
    Smarkets

    18+ only. T&Cs apply. begambleaware.org

    28
    Spreadex

    New customers only. Ts&Cs apply. 18+ begambleaware.org

    29
    BetRegal

    New customers only. Max one £10 free bet. Paid as bonus token with min odds req. 18+ only. T&Cs apply.

    30
    Betwinner

    18+ only. Gamble responsibly. Ts and Cs apply.

    31
    Grosvenor Sports

    Rate it! (0)

    6.9
    Read Review
    Get Bonus

    Grosvenor Sports: Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit. T&Cs apply. 18 Plus. BeGambleAware.org

    32
    kwiff

    Rate it! (0)

    6.8
    Read Review
    Get Bonus

    kwiff: 18+ begambleaware.org. New Customers only. The Promotion operates as a £/€20 Surprise Bet when you place a bet of at least £/€10 on any market with odds greater than or equal to 1.50 as your first bet.

    33
    32Red Sports

    Rate it! (0)

    6.6
    Read Review
    Get Bonus

    32Red Sports : Available to new and existing customers when they place their first in-play bet at 32Red Sport. T&Cs apply. Opt-in on the landing page.

    34
    Betbull

    Rate it! (0)

    6.6
    Read Review
    Get Bonus

    Betbull: New users only. Min deposit £20. Place qualifying bets of £10 to £50 in first 7 days after deposit to unlock free bets. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs & expire in 7 days. Winnings credited in cash. Full T&Cs apply.

    35
    FansBet

    Rate it! (0)

    6.5
    Read Review
    Get Bonus

    FansBet : New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spins credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spin stakes not returned; No wagering requirements on winnings; £200 max win; T&C’s apply; 18+ Please bet responsibly. begambleaware.org

    36
    SBK

    Rate it! (0)

    6.3
    Read Review
    Get Bonus

    SBK: 18+ only. Gamble responsibly. Ts and Cs apply

    37
    Star Sports

    Rate it! (0)

    6.3
    Read Review
    Get Bonus

    Star Sports: New customers only. Min stake £10. Min odds evens/2.0. Free bet up to value of initial stake (win part only) credited if selected event/result occurs. Max free bet £50. Free bet valid for 7 days. Full terms apply. 18+. Begambleaware.org

    38
    STS

    Rate it! (0)

    6.2
    Read Review
    Get Bonus

    STS: 18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

    39
    BetNeptune

    Rate it! (0)

    6.0
    Read Review
    Get Bonus

    BetNeptune: New Players Only. Minimum £ 10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £ 10, minimum odds of 1.5, stake is not returned, maximum Conversion £ 20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply. 18+ only.

    40
    PariMatch

    Rate it! (0)

    6.0
    Read Review
    Get Bonus

    PariMatch: 18+ New Customers. Opt In, bet £10 (odds 2.00+) & get 4x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card payments. Valid until 20:00 13.08.21. T&Cs Apply, see below. | begambleaware.org | Please gamble responsibly

    41
    888sport

    Rate it! (0)

    5.9
    Read Review
    Get Bonus

    888sport: New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) T&Cs Apply

    42
    Bettarget

    Rate it! (0)

    5.7
    Read Review
    Get Bonus

    Bettarget: Sign up with promo code NEWBONUS and get a €10 Sports free bet. NEW CUSTOMERS ONLY. MAX ONE €10 FREE BET. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 (2.00) OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 (1.80) ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE. T&CS APPLY. 18+

    43
    Rhino.bet

    Rate it! (0)

    5.7
    Read Review
    Get Bonus

    Rhino.bet: Place a £10 cash bet at Evens or above on Sport and receive a £5 free bet, at single or cumulative odds of Evens (2.0) or above to qualify. 18+ only. T&Cs apply.

    • UK Betting Sites
    • Best UK Betting Sites
    • New UK Betting Sites & Bookmakers
    • Where To Bet Online in the UK
    • Betting Sites Free Bets UK
    • Best Betting Apps UK
    • Best UK Betting Sites FAQs

    UK Betting Sites


    The UK betting industry is one of the biggest and well-established in the world. UK bettors have plenty of choices when it comes to betting sites.

    Punters in the UK have lots of options when it comes to betting markets, free bets and bookmaker services. We have reviewed several betting sites in the UK and highlighted the best features for the country’s bettors. 

    Best UK Betting Sites


    Some UK betting sites have remained popular for decades due to their competitive odds and range of betting markets. Sports betting is extremely popular in the UK, with football and horse racing the biggest sportsbook markets. 

    The best UK betting sites will have a wide selection of odds for football and horse racing. However, many other sports markets are covered. Tennis, golf, athletics and esports are all covered by the top UK bookmakers. 

    New UK Betting Sites & Bookmakers


    Getting a betting licence in the UK is easier compared to many other countries. As a result, lots of new bookmakers emerge in the betting market every year.

    New UK betting sites offer incentives for new signups with free bets or first deposit bonuses. More recent bookmakers also offer competitive odds in various sports markets. Bettors can receive odds boosts on big and less sought-after markets from new UK betting sites. 

    Where To Bet Online in the UK


    With many new and established bookmakers operating in the UK, choosing a quality provider can be challenging. 

    Our UK betting site reviews compare the top bookmakers in the country to highlight the best features of each provider. Each review regularly updates to provide accurate information on the latest free bets, markets and services. 

    Betting Sites Free Bets UK


    Due to the UK’s competitive betting market, almost every bookmaker will offer free bets and promotions. New customers are eligible for welcome offers that provide free bets and money-back offers on sports bets and casino games.

    Almost every UK bookmaker will offer free bets and specials for major football and horse-racing events. Betting sites run yearly promotions leading up to the Grand National, Cheltenham and the English Premier League. 

    Best Betting Apps UK


    The majority of UK betting sites have launched dedicated gambling apps in the last decade. Sportsbooks and online casinos are now accessible on mobile devices.

    UK betting sites also run mobile-specific offers and promotions for bettors who download and use betting apps. Bookmaker apps are also quicker and more user friendly to provide a better all-around experience for customers.

    Best UK Betting Sites FAQs

    How do I choose a betting site in the UK?

    When choosing a UK betting site, look for quality features like competitive odds, good sports markets, live streaming options and customer services. To compare the leading UK bookmakers, take a look at our dedicated betting site reviews.

    What is the best UK betting site?

    Many quality bookmakers are operating in the UK. Most now offer good all-round services for customers. However, some can be hit and miss. Our helpful bookmaker reviews help UK bettors to choose the best betting site.

    Can I get free bets in the UK?

    Yes. Free bets are available on almost every betting site in the UK. New customer welcome offers and ongoing promotions for long-term customers are regularly available.