Find out about new betting sites in the UK, as well as the best betting sites in the United Kingdom and more...

    Best UK Betting Sites

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    Every online gambler deserves a safe and fair place to play. We aim to create a safe online environment for players through free, impartial and independent reviews of the best online gambling companies so that you can play with confidence and security. All ratings and reviews are made independently of the operator by our team of gaming experts and with every company being fully licensed to operate they can be trusted to offer fair play. We accept compensation from the companies advertised on this page and this may affect the brand positioning. We endeavour to continuously update this list so we can bring you the most current sites and the best available offers but we cannot review every site in the market Every online gambler deserves a safe and fair place to play. Please note we have financial arrangements with many of the companies on our website. Those arrangements provide that the company will receive a fixed fee commission if users choose to utilize the links located on the website GOT IT
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    1
    bet365
    Player Rating

    Rate it! (63)

    Our Score
    9.9
    Read Review
    Get Bonus Visit bet365

    Up to £100 in Bet Credits for new customers at bet365.  Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code NEWBONUS can be used during registration, but does not change the offer amount in any way. 18+ begambleaware.org

    2
    Novibet

    Rate it! (60)

    9.8
    Read Review
    Get Bonus Visit Novibet

    18+ | UK new customers only | Use Code "NEWBONUS" | KYC verified | Max £20 free bet | Min bet £20 | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply | General Promo Terms Apply

    3
    GGPoker

    Rate it! (60)

    9.6
    Read Review
    Get Bonus Visit GGPoker

    Use the promo code NEWBONUS. GGPoker.co.uk is a brand name of NSUS Limited licensed to conduct online gaming operations by the UK Gambling Commission. 18+ only. Gamble responsibly.

    4
    Sportingbet

    Rate it! (60)

    9.6
    Read Review
    Get Bonus Visit Sportingbet

    In order to participate in this Promotion, an Eligible Player must place the necessary Eligible Bets for each respective Challenge during the Promotional Period. There are four Challenges, as follows: Acca Challenge; Football Challenge; In-Play Challenge; Casino Challenge;

    5
    Paddy Power

    Rate it! (62)

    9.5
    Read Review
    Get Bonus Visit Paddy Power

    New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply.

    6
    William Hill

    Rate it! (66)

    9.3
    Read Review
    Get Bonus Visit William Hill

    18+. Play Safe. New customers who sign-up via Mobile using promo code S60 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 4 x £/€10 issued after first qualifying bet settles. Max £/€20 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply. See full terms on Williamhill.com

    7
    bwin

    Rate it! (60)

    9.3
    Read Review
    Get Bonus Visit bwin

    Register and deposit £/€10 or more. Place a Sport bet up to £/€10 at odds of 1/1 (2.0) or greater. If it’s not a winning bet, you’ll get up to £/€10 back as a FreeBet. 18+ only. T&Cs apply. begambleaware.org

    8
    Unibet

    Rate it! (60)

    9.2
    Read Review
    Get Bonus Visit Unibet

    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.

    9
    NetBet Sports

    Rate it! (60)

    9.0
    Read Review
    Get Bonus Visit NetBet Sports

    18+ only. Ts and Cs apply. Customers will qualify for the Free Bet and Free Spins once their first £30 qualifying bet on sports has been placed and then settled on the account.

    10
    VBet

    Rate it! (61)

    9.0
    Read Review
    Get Bonus Visit VBet

    Only available to verified customers registered from 12.12.20 to 12.03.21. Place a first sports bet (min. £20; min. odds per selection - 1.8). Get £10 in free sports bets + 10 free spins on eligible NetEnt games if you lose. Get 10 free spins on eligible NetEnt games if you win. T&Cs apply. 18+. Please gamble responsibly. BeGambleAware.org

    11
    Coral

    Rate it! (61)

    8.9
    Read Review
    Get Bonus Visit Coral

    18+ only. T&Cs apply. Gamble responsibly. 18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

    12
    Boylesports

    Rate it! (60)

    8.7
    Read Review
    Get Bonus Visit Boylesports

    *18+. Mobile exclusive. Min stake £10. Min odds Evs. First bet only. 30 days to qualify. Free bets expire in 7 days. Cashed out bets won’t apply. Payment method restrictions. UK customers (Excluding NI) only. One Free Bet offer per customer, household and IP Address only. T&Cs apply

    13
    Ladbrokes

    Rate it! (63)

    8.7
    Read Review
    Get Bonus Visit Ladbrokes

    18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.

    14
    Mr Play Sports

    Rate it! (61)

    8.6
    Read Review
    Get Bonus Visit Mr Play Sports

    Deposit £10 or more. Bet £10 at min odds of 2.00 (1/1). Get £10 bet token. T&Cs apply. Over 18s.

    15
    Mr Green Betting

    Rate it! (60)

    8.4
    Read Review
    Get Bonus Visit Mr Green Betting

    18+ only. Ts and Cs apply

    16
    betfair

    Rate it! (61)

    8.4
    Read Review
    Get Bonus Visit betfair

    New customers only, bet up to £20 on the Exchange and if your first bet loses, Betfair will refund you €20 in Cash. Bet must be placed in first 7 days of account opening. T&Cs apply.

    17
    Mansionbet

    Rate it! (60)

    8.3
    Read Review
    Get Bonus Visit Mansionbet

    New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply

    18
    Betfred

    Rate it! (60)

    8.1
    Read Review
    Get Bonus Visit Betfred

    New 18+ UK only. Bets placed and settled between 20/09/21 – 03/10/21. Promo code BETFRED40, deposit and place first bet of £10 on Sports (Evens+) in one bet transaction. £40 in Free Bets credited within 10 hours of settlement, 7-day expiry. E-Wallet & Prepaid Card restrictions apply. Full T&Cs Apply.

    19
    QuinnBet

    Rate it! (61)

    8.1
    Read Review
    Get Bonus Visit QuinnBet

    If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 50 Free Spins on Grand Spinn. Even if your account is up, you're guaranteed a £5 Free Bet Plus 50 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org

    20
    Leo Vegas Sport

    Rate it! (60)

    8.0
    Read Review
    Get Bonus Visit Leo Vegas Sport

    New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply www.begambleaware.org

    21
    EnergyBet

    Rate it! (60)

    7.8
    Read Review
    Get Bonus Visit EnergyBet

    18+. The UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.

    22
    Karamba Sports

    Rate it! (60)

    7.8
    Read Review
    Get Bonus Visit Karamba Sports

    18+ only. Minimum deposit £10. Ts and Cs apply

    23
    Marathonbet

    Rate it! (60)

    7.7
    Read Review
    Get Bonus Visit Marathonbet

    18+ only. T&Cs apply. begambleaware.org

    24
    Spreadex

    Rate it! (60)

    7.5
    Read Review
    Get Bonus Visit Spreadex

    New customers only. Ts&Cs apply. 18+ begambleaware.org

    25
    BetAtHome

    Rate it! (60)

    7.5
    Read Review
    Get Bonus Visit BetAtHome

    Log in (register if necessary) and top up your betting account. Click on "Redeem bonus" under "My Account". Enter the bonus code FIRST – Done! After that 50% of the paid amount (up to a maximum of 200.00 GBP) will be credited to your betting account.

    26
    LVBet

    Rate it! (60)

    7.4
    Read Review
    Get Bonus Visit LVBet

    18+ only. New players after 30.09.2020. Valid on first Sports bet. Min. dep. £10 req. Min. £10 wag. on the first bet with min. total odds of 3/4 to qualify. Bet must be settled. Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 4/5. Virtual and cashed out bets do not qualify. One-time offer. Bonuses credited following working day. T&Cs apply. BeGambleAware.org

    27
    Sport Nation

    Rate it! (60)

    7.2
    Read Review
    Get Bonus Visit Sport Nation

    Key Terms: New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation.

    • UK Betting Sites
    • Best UK Betting Sites
    • New UK Betting Sites & Bookmakers
    • Where To Bet Online in the UK
    • Betting Sites Free Bets UK
    • Best Betting Apps UK
    • Best UK Betting Sites FAQs

    UK Betting Sites


    The UK betting industry is one of the biggest and well-established in the world. UK bettors have plenty of choices when it comes to betting sites.

    Punters in the UK have lots of options when it comes to betting markets, free bets and bookmaker services. We have reviewed several betting sites in the UK and highlighted the best features for the country’s bettors. 

    Best UK Betting Sites


    Some UK betting sites have remained popular for decades due to their competitive odds and range of betting markets. Sports betting is extremely popular in the UK, with football and horse racing the biggest sportsbook markets. 

    The best UK betting sites will have a wide selection of odds for football and horse racing. However, many other sports markets are covered. Tennis, golf, athletics and esports are all covered by the top UK bookmakers. 

    New UK Betting Sites & Bookmakers


    Getting a betting licence in the UK is easier compared to many other countries. As a result, lots of new bookmakers emerge in the betting market every year.

    New UK betting sites offer incentives for new signups with free bets or first deposit bonuses. More recent bookmakers also offer competitive odds in various sports markets. Bettors can receive odds boosts on big and less sought-after markets from new UK betting sites. 

    Where To Bet Online in the UK


    With many new and established bookmakers operating in the UK, choosing a quality provider can be challenging. 

    Our UK betting site reviews compare the top bookmakers in the country to highlight the best features of each provider. Each review regularly updates to provide accurate information on the latest free bets, markets and services. 

    Betting Sites Free Bets UK


    Due to the UK’s competitive betting market, almost every bookmaker will offer free bets and promotions. New customers are eligible for welcome offers that provide free bets and money-back offers on sports bets and casino games.

    Almost every UK bookmaker will offer free bets and specials for major football and horse-racing events. Betting sites run yearly promotions leading up to the Grand National, Cheltenham and the English Premier League. 

    Best Betting Apps UK


    The majority of UK betting sites have launched dedicated gambling apps in the last decade. Sportsbooks and online casinos are now accessible on mobile devices.

    UK betting sites also run mobile-specific offers and promotions for bettors who download and use betting apps. Bookmaker apps are also quicker and more user friendly to provide a better all-around experience for customers.

    Best UK Betting Sites FAQs

    How do I choose a betting site in the UK?

    When choosing a UK betting site, look for quality features like competitive odds, good sports markets, live streaming options and customer services. To compare the leading UK bookmakers, take a look at our dedicated betting site reviews.

    What is the best UK betting site?

    Many quality bookmakers are operating in the UK. Most now offer good all-round services for customers. However, some can be hit and miss. Our helpful bookmaker reviews help UK bettors to choose the best betting site.

    Can I get free bets in the UK?

    Yes. Free bets are available on almost every betting site in the UK. New customer welcome offers and ongoing promotions for long-term customers are regularly available.