Find out about new betting sites in the UK, as well as the best betting sites in the United Kingdom and more.

    Best UK Betting Sites

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    Every online gambler deserves a safe and fair place to play. We aim to create a safe online environment for players through free, impartial and independent reviews of the best online gambling companies so that you can play with confidence and security. All ratings and reviews are made independently of the operator by our team of gaming experts and with every company being fully licensed to operate they can be trusted to offer fair play. We accept compensation from the companies advertised on this page and this may affect the brand positioning. We endeavour to continuously update this list so we can bring you the most current sites and the best available offers but we cannot review every site in the market Every online gambler deserves a safe and fair place to play. Please note we have financial arrangements with many of the companies on our website. Those arrangements provide that the company will receive a fixed fee commission if users choose to utilize the links located on the website GOT IT
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    QuinnBet : If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only |


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    Sportingbet: In order to participate in this Promotion, an Eligible Player must place the necessary Eligible Bets for each respective Challenge during the Promotional Period. There are four Challenges, as follows: Acca Challenge; Football Challenge; In-Play Challenge; Casino Challenge;


    BetVictor: 18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Game Show Bonus, selected games, wager 40x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly


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    Star Sports

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    Grosvenor Sports

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    thePools: 18+, UK only. Min odds and selections apply per offer. Cashed out bets and bets on non-runners do not qualify. Free bets are credited at bet settlement and will expire 7 days after being credited. Full terms apply per offer.


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    10bet UK

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    Betting Sites in the United Kingdom

    The UK betting industry is one of the biggest and well-established in the world. Bettors in the United Kingdom have plenty of choices when it comes to online betting sites.

    Sports bettors in the UK have lots of options when it comes to betting markets, free bets and betting services. We have reviewed several betting sites in the UK and highlighted the best features for the country’s bettors. 

    Best UK Betting Sites

    Some UK betting sites have remained popular for decades due to their competitive odds and range of betting markets. Sports betting is extremely popular in the UK, with football and horse racing the biggest sportsbook markets. 

    The best UK betting sites will have a wide selection of odds for football and horse racing. However, many other sports markets are covered. Tennis, golf, athletics and esports are all covered by the top UK operators. 

    New UK Betting Sites

    New UK betting sites offer incentives for new signups with free bets or first deposit bonuses. Many new online sportsbooks available to UK residents also offer competitive odds in various sports markets. 

    Bettors can receive odds boosts on big and less sought-after markets from new British betting sites. 

    Where To Bet Online in the UK

    With many new and established betting sites operating in the United Kingdom, choosing a quality provider can be challenging. 

    Our UK betting site reviews compare the top sportsbooks available in the country to highlight the best features of each provider. Each review regularly updates to provide accurate information on the latest free bets, markets and services. 

    Free Bets UK

    Due to the UK’s competitive betting market, almost every online betting site will offer free bets and promotions. New customers are eligible for welcome offers that provide free bets and money-back offers on sports bets and casino games.

    Almost every sportsbook operating in the United Kingdom will offer free bets and specials for major football and horse-racing events. Betting sites run yearly promotions leading up to the Grand National, Cheltenham Festival and the English Premier League. 

    UK Betting Apps

    The majority of betting sites operating in the United Kingdom now have dedicated gambling apps. Sportsbooks and online casinos are now accessible on mobile devices.

    UK betting sites also run mobile-specific offers and promotions for bettors who download and use betting apps. Dedicated betting apps are also quicker and more user friendly to provide a better all-around experience for customers.

    UK Betting Sites FAQs

    How do I choose a betting site in the UK?

    When choosing a UK betting site, look for quality features like competitive odds, good sports markets, live streaming options and customer services. To compare the leading British betting sites, take a look at our dedicated betting site reviews.

    What is the best UK betting site?

    Many quality betting sites are operating in the UK. Most now offer good all-round services for customers. However, some can be hit and miss. Our helpful betting reviews help UK bettors to choose the best betting site.

    Can I get free bets in the UK?

    Yes. Free bets are available on almost every betting site in the UK. New customer welcome offers and ongoing promotions for long-term customers are regularly available.