1xBet agrees three-year partnership deal with FIBA

By Phil Lowe

20 Dec 2024

Phil Lowe 20 Dec 2024

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International Basketball Federation (FIBA) announces three-year sponsorship deal with 1xBet
Global betting site will support all FIBA National Team Competitions, both Basketball and 3x3 Basketball

The International Basketball Federation (FIBA) has announced details of a new partnership with leading online betting site 1xBet.

1xBet will be the basketball Federation’s exclusive Global Betting Partner for the next three years, with the partnership lasting through to December 2027.

The three-year partnership will see 1xBet look to increase its global reach and enhance its brand visibility by supporting all FIBA National Team Competitions, both Basketball and 3x3 Basketball.

The agreement covers all major senior FIBA National Team events, for both men and women, with 1xBet enjoying exclusivity in the Sports Betting and Online Betting categories.

The global betting site will also have a digital presence on FIBA’s platforms.

1xBet is available in many countries around the world. New players can use the 1xBet promo code NEWBONUS when registering to claim the website's biggest available welcome bonus at its sportsbook and casino.

Valerii Kharitonov, Chief Gaming Officer at 1xBet, said of the partnership: "We are on the threshold of a new stage in the history of 1xBet. Signing an agreement with FIBA is a strategic step that opens up very significant opportunities for promoting our brand.

"The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents."

Frank Leenders, FIBA’s Director General of Media and Marketing Services, added: "We are thrilled to welcome 1xBet as our newest Global Partner and look forward to developing our collaboration over the next three years. It’s incredibly exciting to have a Partner supporting both basketball and 3x3.

"With both organisations sharing a passion for innovation, technology, and the global growth of our sport, we are confident that this Partnership will be game-changing."

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